Email marketing services

Email marketing services have emerged as important strategic tools used by discerning business owners to build and maintain strong relationships with key customers and prospects.

Many businesses are starting to recognise the value of e-mail marketing, particularly as it provides a significantly better response rate at much lower cost than other types of direct marketing. It's very effective when used to build brand awareness and position a company at the forefront of the mind of the target customer, building trust with them at the same time.

Reasons to consider our e-mail marketing services:

• Popularity - emailing has become a part of the daily routine at work and at home. It's the most popular online activity, even surpassing surfing the web.
• Irresistible push strategy - email marketing represents a push marketing strategy rather than the pull strategy of most traditional promotional techniques. Even Internet banner ads, which require users to click on them, represent the weaker pull strategy with low rates of response and consequently have disappointed advertisers. Email marketing is harder to resist because it simply shows up in a user's box. With even a reasonably attractive subject line, users tend to at least read some of the mail content, whether or not they eventually delete the message.
• Costs - e-mails cost very little to produce, with the cost of e-mail marketing as low as pennies per person. Compared with direct mail print or media advertising, it's a highly affordable marketing method.
• Easier to create and publish - creating email messages doesn't require the time-consuming step-by-step regime required for print.

To learn more about our email marketing services and how we can help promote you business effectively, please click the link to contact us - we'll be happy to arrange a meeting to discuss your requirements.

Wightfield Interactive - Wightfield Manor, Apperley, Gloucestershire. GL19 4DP
Tel: 01452 780073 Fax: 01452 780801 Email: enquiry@wightfield.com