According to Forrester, an independent technology and market research company, over 80% of Internet users rely on search engines to find information, products and services. Statistics show that search engine users rarely venture beyond the first 3 pages of search results and that a site appearing in the top 10 is likely to get 85% more traffic than those between positions 11 and 30.
Search engine optimisation (SEO) is the process of getting a web site to rank highly in search results. The benefits of a properly considered and correctly implemented SEO or search engine optimisation plan are significant and long lasting, and when expertly implemented, can bring extremely beneficial, targeted site traffic to online businesses of all types. A relatively small investment into the right well designed SEO campaign allows a permanent structure to be put in place with the potential to bring a return equal to many times the original sum; no serious online business can afford to proceed without implementing such measures.
