The importance of website usability...
"If something is hard to use I don't use it as much."
A obvious statement perhaps, and one that few would disagree with, but despite this many websites are failing their users with extremely poor usability in the form of inefficient site structure, poor functionality & general navigational stumbling blocks.
The statistics speak for themselves!
- More than 83% of Internet users are likely to leave a web site if it takes too many clicks to find what they're looking for. (source: Arthur Andersen)
- 58% of visitors experiencing usability problems on a web site don't return. (source: Forrester Research)
- 60% of the time, users fail to find the information they're seeking on a web site due to usability issues. (source: User Interface Engineering)
- $25 billion is lost every year due to web site usability issues. (source: Zona Research)
- The average e-commerce site could increase its sales by an astonishing 79% with a usability redesign. (source: Jakob Nielson)
The importance of website usability focused design
Our focus in all design projects is the end user which is why we often recommend user profiling and testing be employed to ensure that the final solution maximises visitor conversion and ROI.
If you'd like to ensure that your existing site isn't missing opportunities, please do call us on the number below, or click the link for a free no obligation website usability evaluation. Also of interest will be our visitor conversion program - please click the link to find out how we can help you convert the maximum number of site visitors into sales.
Further reading & useful resources
Remote usability testing is an excellent technique used to conduct interface evaluations with participants remaining in their own environment (office or home). By using screen sharing software, or even remote control applications, usability experts are able to observe the participant navigating the site at a distance.
