Web site usability
If something is hard to use we don't use it as much.
A obvious statement perhaps and something most people would agree with, but despite this most web sites do not take this into account.
The statistics speak for themselves!
- More than 83% of Internet users are likely to leave a web site if they feel they have too many clicks to find what they're looking for (source: Arthur Andersen)
- 58% of visitors who experience usability problems on a web site did not return (source: Forrester Research)
- People can't find the information they're seeking on a web site about 60% of the time, due to usability issues (source: User Interface Engineering)
- $25 billion is lost every year due to web site usability issues (source: Zona Research)
- The average e-commerce site could increase its sales by 79% with a usability redesign (source: Jakob Nielson)
User-focused design
Our focus in all design projects is the end user and we often recommend user profiling and user testing is employed to ensure that the final solution maximises ROI.
If you already have a site a think you may be missing opportunities call us to arrange a free no obligation usability evaluation or see our Visitor Conversion Program for more details on how we can improve conversion rate.
Further reading & useful resources
Remote usability testing is an appealing technique of conducting interface evaluations where participants remain in their own environment (office or home) and, using screen sharing software or even remote control applications, usability experts can observe them like they would be in a laboratory.
